REVIEW: Most Effective Music Promotion Online

Written by Our Correspondent

There are so many ways to promote your music online, so much so, that not having enough hours in a day becomes a hindrance.

So how do you decide what platforms to spend your time and energy promoting your music on? Read on to see the 10 best ways to promote your music online.

  1. Website
    As a musician, it is very paramount that you have your own website because that will most likely be the first thing anyone will see about you when they look you up on search engines. An official website gives your fans a place online where they know they can find you, no matter which social networks come and go.
  2. Mailing List
    Email lists are a great way to promote your music because 90% of the people who subscribed to your mailing list did so because they are genuinely interested in what you have to offer. And there is also the fact that your emails will at least have impressions compared to social media platforms that use algorithms or require one to be online to be able to see your posts, a regular monthly newsletter is a great way to keep them informed about all things going on with you and your band.
  3. Blog
    Speaking of all things going on with you and your band, consider starting up a blog for a regular, longer-form glimpse into your world. Your posts could include recording/touring diaries, lyrics, your creative process, album reviews, or even more personal entries about your life as a musician.
  4. Facebook
    Forget what you think you know, Facebook is still the biggest social platform at the moment, boasting over 1+ billion users. You can also advertise your posts on the platform to reach even more people using Facebook Ads Manager.
  5. Twitter
    Twitter is a jack of all trades for real-time updates. Depending on what kind of news your fans want, it can be a great outlet for posting setlists, sharing thoughts on relevant trending topics, hosting question-and-answer sessions with fans, and much more.
  6. Instagram
    Instagram is the best app when it comes to pictures and video sharing and uploads. Making a 1-minute snippet to upload on IG, or a full-length video for IGTV can go a long way in helping you promote your music online. Instagram and Facebook are also monetising songs on their platforms now, so it is a win-win situation for you.
  7. Snapchat
    If your target audience skews younger, Snapchat can be a fun and effective way to connect with fans. The app’s focus is on storytelling through short, timed photos and videos. It tends to feel more casual, in-the-moment, and personal than other social media platforms, which can lead to some unique marketing opportunities that don’t necessarily feel like “marketing.”
  8. Music Streaming Services
    Getting your music on streaming platforms such as Spotify, Apple Music, Pandora, and Tidal is the best way to make sure your fans can listen to your music exactly when they want to. Also, getting your songs added to streaming playlists can work wonders for your music career. There are millions of playlists out there for every type of sub-genre, mood, and activity imaginable, so it’s a great opportunity for you to reach the right audience at the right time.
  9. YouTube
    YouTube is still the number-one music streaming service on the internet because the numbers of users monthly are actually out of the world. It’s one of the easiest ways for fans to share your music on other social networks, leading to a greatly expanded reach beyond your core fanbase.
  10. Music-Inclined Blogs
    Seeking opportunities for album reviews, concert reviews, interviews, or guest blogging is a great start. Look for music blogs like, that feature similar artists in terms of both genre and prominence, which will help put you and your music out there.
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Any of the above platforms will get you well on your way to an established presence and a growing fanbase, but there are obviously tons more out there. You should always be on the lookout for new and creative ways to promote your music online.

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Our Correspondent

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