Kim Kardashian West Drops Kimono Brand Name After Backlash

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Kim Kardashian West is to change the brand name for her latest fashion line following accusations of cultural appropriation.

Some Japanese people on social media complained that the trademarked brand, Kimono Intimates – a play on her name – disrespected traditional clothing.

Kardashian West initially defended the name in The New York Times last week, saying she wouldn’t change it.

But on Monday, she said she would announcing a new name in due course.

The reality show star-turned-designer posted on Instagram: “I am always listening, learning and growing… When I announced the name of my shapewear line, I did so with the best intentions in mind.”

She added: “After careful thought and consideration, I will be launching my Solutionwear brand under a new name.”

The kimono, a loose long-sleeved Japanese robe, dates back to the 16th Century.

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